B.S. Digital Business & Innovation (Four-Year Taught Program)
The Digital Business & Economics major equips students with both practical business expertise and technological competency needed to succeed in today’s rapidly evolving digital economy. By combining cutting-edge technology with business-focused knowledge, students develop a strong foundation in digital strategy, economics, innovation, and emerging technologies. Students explore areas such as fintech, digital platforms, and technology-driven business models while learning how to conceptualize and apply modern technologies to foster innovation across industries.
Graduates of the Digital Business & Economics major typically move into a wide range of roles within the technology and business sectors, with many pursuing careers at leading global companies and digital enterprises. The program equips students with adaptable analytical, business, and technological skills that can be applied in both customer-facing and technical environments, preparing them to contribute to innovation in an increasingly digital and interconnected world.
Combining Business Aptitude with Technical Competency
The B.S. Digital Business & Innovation program categorizes its courses into six concentration areas:
Entrepreneurship and Business Innovation
The process of identifying emerging opportunities and developing innovative products, services, and business models that create value in competitive markets. Students learn how to transform ideas into scalable ventures by combining entrepreneurial thinking with strategic innovation, problem-solving, and market analysis.
AI and Deep Learning
The study and application of artificial intelligence systems that simulate human learning, decision-making, and pattern recognition through advanced computational models. This concentration prepares students to understand how AI technologies are reshaping industries while developing practical knowledge of data-driven innovation and intelligent business solutions.
Digital Transformation and Tech Innovation
The integration of digital technologies into business operations, organizational strategy, and customer experiences to improve efficiency, agility, and competitiveness. Students explore how emerging technologies drive innovation and learn how businesses adapt to rapidly evolving digital environments.
Digital Marketing and Analytics
The strategic use of digital platforms, consumer data, and analytical tools to understand audiences, optimize campaigns, and drive business growth. Learn how organizations leverage social media, search engines, content strategy, and performance analytics to build meaningful customer engagement in the digital economy.
Digital Finance and Fintech
The application of digital technologies to financial services, including online payments, blockchain, digital banking, and financial data systems. Courses in this concentration examine how innovation is transforming global finance while equipping students with the analytical skills needed to navigate modern financial technologies and markets.
Digital Business Management
The coordination and leadership of digitally driven organizations through the effective management of technology, people, operations, and innovation. Students develop the strategic and managerial skills required to lead businesses in technology-focused and rapidly changing global markets.
Hear from the Digital Business & Innovation Faculty
Jay Rajasekera | Vice President of TIU - Professor of Digital Business and Strategy
"I chose to become an academic. However, I also took some time off from my teaching to learn fashion design in Italy, and started my own online jewelry business. My business grew gradually with the rise of the Internet, but in the end I decided to sell it to focus on my academic calling. I found that IT is a realm that offers boundless potential to tap into...
...With this concept at the heart of Entrepreneurial Business, I guide my students to uncover their true potential, and it is a joy to see young people get motivated to create start-ups like I did! I found that the location of TIU and the resources we offer form an ideal breeding ground to be entrepreneurial."
Nora Sharkasi | Professor of Digital Marketing, Data Analytics and Entrepreneurship
"In the modern age, the demand for professionals in digital marketing far exceeds supply, leaving businesses frantically searching for globally oriented individuals with both business and IT skills. I have always been on a quest for knowledge and am interested in learning novel things. My passion for digital marketing started during my undergraduate studies when my focus was on building e-commerce websites and coding. However, at that time there were no specialized majors in IT Business, so I combined multiple degrees in related fields as well as pursued research on virtual and augmented reality to fill the gap...
...TIU offers a globally competitive specialization in IT Business that encompasses digital marketing and analytics in one degree, making it the only program of its kind in Japan."
In addition to courses within the field of Digital Business & Innovation, TIU E-Track programs aim to equip students with a range of skills, including courses in academic literacy, Japanese, liberal arts, and programs such as university exchanges in up to 270 locations.
Click the link below for further information about TIU's programs.